Synnex Alliance Roadshow 2025
Challenge
Creative Hire was engaged as the build partner for the Synnex Alliance Roadshow 2025, a national touring event that connects leading global tech brands with partners and customers in Perth, Brisbane, Melbourne, and Sydney.
The challenge was to deliver a cohesive, premium event experience across four cities, each with different venue requirements, while managing the logistics of transporting a large-scale build across more than 7,500km.
With over 20 exhibitor booths, multiple feature areas, and two activation zones exclusive to the east coast, the project required precision planning and seamless execution.
Client | SYNNEX AUSTRALIA |
|---|---|
Service | ROADSHOWS + EXHIBITIONS |
Venues | PERTH, BRISBANE, SYDNEY, MELBOURNE |
Date | JUNE 2025 |
Solution
Creative Hire designed and delivered a consistent, high-impact exhibition environment that could be adapted and reinstalled across four major cities. The approach centred around modularity, all tailored to meet the requirements for different venues.
A suite of Connect booths formed the backbone of the show floor, with 21 exhibitor spaces in varying sizes: from compact 3m x 2m displays to larger 6m x 6m builds. Each booth was designed using a combination of BeMatrix and Maxima framing systems, offering flexibility without compromising on finish. This consistency gave each brand a polished presence while enabling fast transport and setup between cities.
In addition to the exhibitor booths, Creative Hire delivered several 6m x 6m stand upgrades for HP, Microsoft, and a feature stand for Synnex. This provided key sponsors with an elevated presence and a consistent design throughout the roadshow.
Two activation zones were introduced exclusively for the Sydney and Melbourne events. The Cloud Hub Presentation Area (14m x 7m) served as a dedicated space for Cloud exhibitors to host product talks and engage with attendees. Constructed using BeMatrix, the space featured custom foam-cut lettering, vine-draped detailing, and integrated downlighting.
Nearby, the Chill & Hydrate Zone offered a functional and inviting retreat for sponsors and delegates. This space included a timber-panelled ceiling, pendant lighting, a feature green wall with contrast lettering, and a custom counter housing an integrated fridge and hidden storage. Every element of the build, from exhibitor booths to presentation zones, was designed with logistics in mind. Structures were prefabricated for seamless transport and built to accommodate tight bump-in and bump-out schedules.
Result
The Synnex Alliance Roadshow 2025 was a standout success, delivering a seamless, high-quality experience across four Australian cities.
Creative Hire’s role in the event build ensured every component from large feature stands to modular exhibitor booths and immersive zones met the brief for brand consistency, speed and impact.
With over 7,500km travelled across 4 capital cities, the project reinforced Creative Hire’s capability in managing complex touring builds at scale, while delivering elevated brand experiences for the Synnex Alliance Roadshow and their key partners.