InEight
Challenge
Creative Hire partnered with InEight to produce and install their exhibition stand at the FCON2023 Conference, held at the Crown Palladium in Melbourne. Known as the Future of Construction Summit, FCON2023 serves as the construction industry’s foremost national event, dedicated to advancing discussions for a more productive and sustainable construction sector.
Creative Hire’s objective was clear: to create an appealing yet functional space where InEight could present and demonstrate their field-tested construction management software.
Client | InEight |
|---|---|
Service | Exhibitors |
Venues | Crown Palladium, Melbourne |
Date | May 2023 |
Solution
InEight partnered with Creative Hire to craft a unique exhibition stand inspired by the brand’s hexagonal logo. The focal point featured three circular structures strategically arranged to mimic the InEight logo with the transparent tunnel enclosing the space whilst effectively capturing attention of attendees. This eye-catching construction made use of our flexible Octonorm range, allowing the team to bend and curve the walls into a tunnel shape using an aluminum extrusion. The secure connection with a lock and tool system ensured both structural integrity and visual appeal on the show floor amidst other shell scheme stands.
Each of these circular structures showcased branded graphics with compelling slogans and QR codes to further encourage visitor engagement with their products and services. A sleek slab counter positioned inside the structure also allowed for collateral storage as well as an informal meeting space strategically positioned in view of three TV screens to display video content and brand messaging. The integration of Creative Hire’s furniture and greenery product ranges added a touch of elegance to the space whilst conveying a welcoming brand experience for visitors.
Result
Creative Hire’s collaboration with InEight transcended the conventional approach to exhibition stand build. Instead, the methodology skillfully utilised our shell scheme systems in a creative way to capture attention and maximise product education opportunities. Strategic considerations were taken to optimise stand design layout through the transparent tunnel, integrating captivating graphic visuals and leveraging interactive elements to collectively transform InEight’s exhibition space into a dynamic showcase.