Skip to content

Havwoods International

Havwoods exhibition stand upgrade New York style with curved archways timber flooring and branded reception counter at MCEC

A Multisensory Flooring Experience​

Challenge

Leading flooring supplier, Havwoods International, partnered with Creative Hire to produce and install their exhibition stand at the Design Expo, held at the MCEC Melbourne in June. The Design Show brings premium brands, manufacturers and suppliers together with designers, specifiers and buyers working across commercial, workplace, retail, hospitality, multi-res and residential interiors.

Havwoods’ objective was to create an appealing yet functional space where they could showcase their range of engineered timber flooring and wood walling’s. Havwoods‘ have close to 50 years experience in sourcing the very finest engineered timber flooring which has made them the leading supplier for residential, commercial, apartments, retails and hospitality projects across Australia.

Client
Havwoods International
Service
Exhibition
Venue
MCEC MELBOURNE
Date
June 2023
Havwoods exhibition stand upgrade New York style curved archways timber flooring at MCEC
Havwoods exhibition stand upgrade New York style curved archways timber flooring display at MCEC

Solution

In crafting the exhibition stand for Havwoods, Creative Hire drew inspiration from the sleek and cosmopolitan design of the ‘New York’ exhibition stand upgrade packages, seamlessly aligning the design with the sophisticated aesthetic of the brand. Designed to include everything you need to succeed on the show floor, our prepackaged New York hire solution could be easily customised by Havwoods to suit their bespoke brand needs. The foundation was laid on a meticulously chosen herringbone flooring, directly sourced from Havwoods’ own collection, establishing the canvas for a stunning showcase. The foundation was elevated by the two commanding archways, strategically positioned to become the visual focal point of the entire stand.

Addressing the challenge at hand, Creative Hire strategically designed two distinct areas, inviting attendees to immerse themselves in the essence of Havwoods’ flooring offerings. A unique vertical display console showcased Havwoods’ key flooring products, beckoning attendees to experience the quality that defines Havwoods. Along with this, a tiered tray display solution was introduced, not only showcasing diverse flooring types but also delivering a multi-sensory experience. This innovative design allowed attendees to explore texture, color, durability, hardness, smoothness and appearance, creating a comprehensive understanding of Havwoods’ diverse range. To tie it all together, a carefully positioned counter at the front served as the welcoming focal point, complemented by strategically placed graphics and logos that resonated with Havwoods’ brand identity. The integration of Creative Hire’s signature furniture added a touch of elegance, creating a cohesive and immersive brand experience.

Havwoods exhibition stand upgrade New York style with curved archways timber flooring and branded reception counter at MCEC

Result

Creative Hire’s collaboration with Havwoods demonstrated not just the creation of an exhibition stand but the crafting of an immersive brand experience. From the sleek flooring and commanding archways of our New York exhibition stand upgrade package through to the thoughtfully designed display areas, every element was carefully curated to elevate Havwoods’ brand presence at the Design Show.

By opting to use a design from our exhibition stand upgrade packages, the entire process was streamlined and efficient for Havwoods. This reduced decision fatigue during the planning process but also provided ample flexibility for branding customisation and bespoke feature inclusions to achieve successful outcomes for their objectives.

“The team at Creative Hire were fantastic from start to finish. Creative Hire’s design, service and responsiveness were miles ahead of the competition. The build was well managed, as were my expectations, set up and delivery was seamless and pack down went smoothly too. The stand looked great! Big thanks to Pamela, Taras and Rick in particular for their service in the lead up and on the day.”

HAVWOODS INTERNATIONAL

Inspired by Havwood International’s experience? 

You bring the brief, we’ll blitz it.

Inspired by Havwood International’s experience? 

You bring
the brief,
we’ll blitz it.

the Ultimate Exhibition Planners Guide

From crafting a flawless marketing strategy to mastering stand design and supercharging promotions, your pathway to success begins with the perfect plan. 

 

Download our must-have exhibition success toolkit below and execute your next tradeshow with ease and precision!