Havwoods International
Challenge
Leading flooring supplier, Havwoods International, partnered with Creative Hire to produce and install their exhibition stand at the Design Expo, held at the MCEC Melbourne in June. The Design Show brings premium brands, manufacturers and suppliers together with designers, specifiers and buyers working across commercial, workplace, retail, hospitality, multi-res and residential interiors.
Havwoods’ objective was to create an appealing yet functional space where they could showcase their range of engineered timber flooring and wood walling’s. Havwoods‘ have close to 50 years experience in sourcing the very finest engineered timber flooring which has made them the leading supplier for residential, commercial, apartments, retails and hospitality projects across Australia.
Client | Havwoods International |
|---|---|
Service | Exhibition |
Venue | MCEC MELBOURNE |
Date | June 2023 |
Solution
In crafting the exhibition stand for Havwoods, Creative Hire drew inspiration from the sleek and cosmopolitan design of the ‘New York’ exhibition stand upgrade packages, seamlessly aligning the design with the sophisticated aesthetic of the brand. Designed to include everything you need to succeed on the show floor, our prepackaged New York hire solution could be easily customised by Havwoods to suit their bespoke brand needs. The foundation was laid on a meticulously chosen herringbone flooring, directly sourced from Havwoods’ own collection, establishing the canvas for a stunning showcase. The foundation was elevated by the two commanding archways, strategically positioned to become the visual focal point of the entire stand.
Addressing the challenge at hand, Creative Hire strategically designed two distinct areas, inviting attendees to immerse themselves in the essence of Havwoods’ flooring offerings. A unique vertical display console showcased Havwoods’ key flooring products, beckoning attendees to experience the quality that defines Havwoods. Along with this, a tiered tray display solution was introduced, not only showcasing diverse flooring types but also delivering a multi-sensory experience. This innovative design allowed attendees to explore texture, color, durability, hardness, smoothness and appearance, creating a comprehensive understanding of Havwoods’ diverse range. To tie it all together, a carefully positioned counter at the front served as the welcoming focal point, complemented by strategically placed graphics and logos that resonated with Havwoods’ brand identity. The integration of Creative Hire’s signature furniture added a touch of elegance, creating a cohesive and immersive brand experience.
Result
Creative Hire’s collaboration with Havwoods demonstrated not just the creation of an exhibition stand but the crafting of an immersive brand experience. From the sleek flooring and commanding archways of our New York exhibition stand upgrade package through to the thoughtfully designed display areas, every element was carefully curated to elevate Havwoods’ brand presence at the Design Show.
By opting to use a design from our exhibition stand upgrade packages, the entire process was streamlined and efficient for Havwoods. This reduced decision fatigue during the planning process but also provided ample flexibility for branding customisation and bespoke feature inclusions to achieve successful outcomes for their objectives.