Finance Magnates 2024
Challenge
After years of worldwide success, the Finance Magnates Pacific Summit (FMPS:24) arrived in Sydney, making its debut for the Asia Pacific region at the ICC Sydney. In partnership with Finance Magnates Events, Creative Hire was tasked with delivering a range of essential show elements, including registration, signage, lounge areas and multiple exhibition stands.
The challenge was to create an impactful and cohesive environment that reflected the fintech industry’s dynamic energy while also meeting the individual needs of key exhibitors. With tight timelines, the team needed to balance innovative design, sustainability and flawless execution to ensure the event’s success.
CLIENT | FINANCE MAGNATES EVENTS FOR FINANCE MAGNATES PACIFIC SUMMIT SYDNEY (FMPS:24) |
|---|---|
SERVICE | EVENTS & CONFERENCES |
VENUES | ICC SYDNEY |
DATE | AUGUST 2024 |
Solution
Creative Hire enhanced the overall event through their creation of essential show features including the registration, lounge area and show branding throughout. Constructed using Creative Hire’s Eclipse shell scheme, the registration area included sleek, seamless banner signage for a polished, professional welcome. The impactful signage not only ensured a smooth flow of attendee registration but also elevated the overall aesthetic of the entry point, setting the tone for a high-quality experience.
A 20x3m sponsored lounge area offered attendees a diverse range of seating options, encouraging networking in a relaxed environment. Creative Hire incorporated timber slatted walls to provide a degree of privacy, while the branded photo opportunity wall became a focal point of this zone that increased engagement.
Striking pillar signage was constructed using Creative Hire’s reusable shell scheme system, adding visual impact and clear wayfinding for attendees, while branded panels provided a consistent look. The effective use of escalator signage applied to the balustrades, built momentum flowing through to the event as attendees descended to the main concourse. Additionally, window decals at the entry points reinforced the event’s branding, establishing a strong visual presence even before attendees entered the venue.
Creative Hire worked closely with key exhibitors to create their tailored exhibition spaces. The Equiti Finance 6x4m display featured an impressive 4m high suspended ceiling, ensuring maximum impact. Wall panels were mounted to the raised flooring and supported by safety rigging, with the entire structure built using reusable shell scheme, combining sustainability with striking visual appeal. Recessed LED lighting, a branded reception counter and charcoal carpet enhanced the premium feel, while the wall edge trim in brand colours completed the sleek, minimalist aesthetic.
The ATFX stand received a 6x4m upgrade, showcasing a display that included raised flooring, light boxes, LED strip lighting and a slatted feature wall to emphasise the brand’s bold identity. The stand featured an overhead banner, multiple LED screens and a 3D profile-cut logo to ensure high visibility on the show floor. A branded reception counter and coordinated furniture complimented the design features, delivering a high-impact space.
Result
Creative Hire’s ability to combine flexible, sustainable designs with flawless execution solidified the success of the event, leaving a lasting impression on both the event organisers, exhibitors and attendees. The Finance Magnates Pacific Summit’s (FMPS:24) debut in Sydney set a new standard for their future events, with Creative Hire playing a pivotal role in delivering an exceptional result.