Sustainable Foundations at CBA Momentum 2025
Challenge
Creative Hire was engaged by Imagination to design and deliver high-impact build elements for CBA Momentum at ICC Sydney.
The challenge was to translate the event’s vision, innovation, connection and sustainable progress—into a physical environment that seamlessly supported conversation, collaboration and content delivery.
With thousands of attendees navigating multiple touchpoints, the build needed to unite impactful design with sustainable, modular solutions to meet both creative and operational objectives.
Meaningful connections on the venue floor don’t happen by chance; they’re the result of strategic planning, considered design, engaging execution and thoughtful follow-up. At Creative Hire, we’re committed to partnering with CBA to deliver purposeful, memorable experiences that foster genuine interactions and support business growth.
Client | Imagination for Commonwealth Bank Australia (CBA) |
|---|---|
Service | EXHIBITIONS |
Venues | ICC SYDNEY |
Date | NOVEMBER 2025 |
Solution
Creative Hire delivered a suite of innovative, sustainable build solutions aligned with the event’s vision and functional requirements, leveraging reusable modular systems and the expertise of our industrial design team. Every element was crafted to elevate the attendee experience while encouraging meaningful networking and idea-sharing.
The demo pods were designed with soft, modern curves and integrated neon flex lighting, creating a polished, contemporary look with greater energy efficiency than traditional LED strip lighting. Their modular configuration allowed for flexible technology integration and clean cable management, ensuring presenters had an intuitive, clutter-free space to deliver content. The open-sided layout also improved audience flow, inviting attendees to engage organically with product demonstrations.
The CUBOID feature served as a striking focal point on the show floor. Enhanced with a programmable neon flex lighting system, it delivered dynamic visual impact while showcasing the scalability and reusability of Creative Hire’s modular framework. Its low-waste construction supported the event’s sustainability objectives without compromising creativity.
Three central sponsor stands reinforced the premium aesthetic through curved walling, elevated signage and wraparound fabric banners that delivered cohesive, high-impact brand presence. Thoughtfully integrated display zones and lighting enhanced visibility and engagement, while the open layout provided functional, welcoming spaces for collaboration and conversation.
Together, these build elements delivered an integrated, future-focused environment that supported attendee engagement and aligned strongly with the event’s reusability and sustainability goals.
Result
Imagination praised the calibre of Creative Hire’s delivery, acknowledging the team’s ability to translate CBA Momentum’s ambition into a cohesive, high-performing environment built on sustainable, modular principles.
Every element – from the sculptural demo pods to the dynamic CUBOID feature and premium sponsor stands worked together to elevate the attendee experience and enable the event’s core purpose: connection, content sharing and collective progress. The considered balance of design impact, functionality and low-waste construction ensured the build not only aligned with the event’s sustainability goals but actively enhanced them.
Ultimately, the solution delivered a polished, future-ready event environment that exceeded expectations and reinforced Creative Hire’s capability in designing and delivering innovative, scalable and reusable build systems for major events.