Australia Wind Energy, Connecting Green Hydrogen APAC 2024.
Challenge
Creative Hire was entrusted by Leader Associates to build the co-located Australia Wind Energy (AuWE2024), Connecting Green Hydrogen APAC 2024 (CGHA2024) and Carbon Capture APAC 2024 (CCUSAPAC24) exhibitions at the Melbourne Convention and Exhibition Centre (MCEC) and Pan Pacific Hotel Melbourne. As the leading wind energy event in the APAC region, the trio of shows featured over 150 exhibitors and attracted more than 5,000 attendees. It was essential for the event to not only uphold the highest standards of design and execution but also to cater to the distinct needs of the organiser, exhibitors and attendees.
The challenge was to seamlessly deliver a tailored full exhibition build that would facilitate meaningful interactions and showcase cutting-edge developments in the industry.
Client | LEADER ASSOCIATES FOR AUSTRALIA WIND ENERGY 2024 (AuWE2024) + CONNECTING GREEN HYDROGEN APAC 2024 (CGHA2024) + CARBON CAPTURE APAC 2024 (CCUSAPAC24). |
|---|---|
Service | EXHIBITIONS |
Venue | MELBOURNE CONVENTION AND EXHIBITION CENTRE (MCEC). BAYS 15, 16, 17, 18, 19, 20 + PAN PACIFIC HOTEL MELBOURNE. |
Date | JULY 2024 |
Solution
Creative Hire’s extensive experience in building large-scale events in leading national venues played a pivotal role in successfully meeting the complex demands of the AuWE2024 and CGHAPAC24 exhibitions. The team listened to the needs of the organiser, Leader Associates, as well as the exhibitors and attendees before crafting the approach to the event’s design and execution.
The event’s success hinged on Creative Hire’s ability to deliver 109 exhibition stands, which included 16 upgraded stands and 93 shell scheme booths, primarily utilising the beMatrix system—the industry’s first climate partner-certified frame system. This innovative system not only emphasises sustainability through its reusable components but also offers remarkable design flexibility. This allowed each stand to be customised, meeting the distinct branding and functional needs of each exhibitor. Each of the stand upgrades was designed in consultation with individual clients to align with their budget, exhibition needs, and branding requirements, ranging in size and scope.
Beyond the exhibition stands, Creative Hire transformed the concourse leading into the exhibition bays with large-scale directional signage, a striking entry feature archway, 3D photo opportunity feature and floor decals. These elements were carefully designed to engage attendees from the outset, ensuring a welcoming and visually cohesive experience that guided them into the exhibition.
The registration area was also a key feature, where Creative Hire designed new service counters with recessed LED strip lighting to highlight sponsor branding, adding a modern and polished aesthetic. Oversized walling and slimline arm lights were used to create a professional and inviting space that set the tone for the entire event.
Throughout the venue, Creative Hire provided additional tailored features to enhance the event experience. These included multiple stage sets with large-scale hanging sponsor banners, signage cubes, and foam-cut show lettering on the plenary stages. The Media Centre was prominently marked with an impactful fin and timber-slatted feature walls, while various breakout zones and a dedicated organiser booth were designed to support networking and event operations.
Simultaneously, Creative Hire expertly designed and constructed the main plenary and conference space for Carbon Capture APAC at the Pan Pacific Hotel, Melbourne, adjacent to the MCEC.
The team created an inviting registration area featuring a rear wall with full digital graphics and a custom-designed photo opportunity set. To enhance the event’s atmosphere, three 3-metre-high self-standing walls adorned with vivid digital print graphics reflected the core themes. The stage was prominently branded with bold lettering and signage, ensuring the event’s identity was showcased throughout.
Result
The success of the trio of co-located shows was a testament to Creative Hire’s ability to deliver large-scale events that are both seamlessly executed and finely tuned to the needs of all stakeholders. Leader Associates praised the integration of sustainable practices, innovative design and attendee engagement strategies.
Attendees were captivated by the thoughtfully designed feature areas, which facilitated meaningful interactions and showcased the latest in wind energy and hydrogen and carbon capture technologies. By addressing the specific needs of the organiser, exhibitors and attendees alike, Creative Hire ensured that the events were not only a visual and logistical success but also a valuable and memorable experience for all involved.
