Ares Group
Challenge
Creative Hire collaborated with Ares Group, experts in oversized transportation, safety and equipment, to develop a striking exhibit for Australian Wind Energy 2024. The largest event of its kind in Australia and the APAC region, the exhibition took place at the Melbourne Convention and Exhibition Centre. This year, it drew more than 5000 attendees, doubling its size from the previous year.
As a pivotal industry gathering, Creative Hire’s objective was to create a dynamic and educational environment for Ares Group to establish strategic alliances within the thriving Australian offshore and onshore wind sectors.
Client | Ares Group |
|---|---|
Service | Exhibitors |
Venues | MCEC, Melbourne |
Date | July 2024 |
Solution
Creative Hire designed a unique exhibition stand to position Ares Group as a service leader and create an impact for their brand identity. Capitalising on the prime entry position on the show floor, the stand was a beacon throughout the exhibition centre halls as the impressive nearly 3.5m high curved beMatrix structure was wrapped in custom graphics that featured the company logo and striking brand colours. This high-impact feature was designed to accommodate the Ares Group trailer (a critical component in their operations) underneath, taking up a large proportion of the 6x9m space.
The stand was equipped with three 43” screens on floor stands, each dedicated to showcasing the Ares Group’s business units: Engineering & Consulting, Projects Logistics & Transport and Cranage & Lifting. This multimedia approach ensured that visitors could engage with detailed presentations and visual content, facilitating a deeper understanding of Ares Group’s capabilities.
Creative Hire added bar tables, seating and greenery to provide a comfortable space for attendees to network with the Ares Group team. This welcoming feature encouraged interaction and made the stand a hub for meaningful discussions and networking opportunities.
Result
Creative Hire’s collaboration with Ares Group successfully transcended conventional exhibition stand design. The innovative use of the beMatrix system, coupled with strategic layout considerations, allowed for an eye-catching and functional space that captured attention and maximised engagement opportunities with attendees. By integrating captivating graphic visuals, interactive elements and comfortable meeting areas, Creative Hire transformed Ares Group’s exhibition space into a dynamic showcase, effectively supporting their objective of forging strategic partnerships within the wind energy sector at such a pivotal industry event.