Brief
Creative Hire were approached by professional conference (PCO) organiser, ICMS Australasia to supply and deliver the International Meeting for Lithium Batteries as a preferred conference, exhibition and event partner.
Held in Australia for the first time, the event is the largest lithium battery research meeting focusing on advanced lithium batteries for energy storage and conversion.
The conference was expected to attract a local and global audience, with delegates given the option to attend virtually or in person at the International Convention Centre Sydney.
Client | ICMS Australasia |
|---|---|
Service | Event/Conference |
Venue | ICC Sydney |
Date | June 2022 |
Size | 31 Booths (3X3), Posters, Stage, Registration |
Challenge
A key component of hosting the international conference was incorporating Australiana theming. Presented in an iconic harbourside location, it was important to recreate a quintessential and rustic Australian experience for delegates. Our team were provided with a mood board to achieve the desired look and feel throughout each touchpoint.
Creative Hire were required to construct the exhibition hall to incorporate booths, scientific posterboards, networking areas and themed catering stations. The exhibition would be a central gathering space for delegates after attending key note speaker sessions.
Solution
The brief provided by ICMS Australasia guided the selection of natural elements, sunburnt colours and iconic Sydney imagery to be incorporated into the styling of the event.
The registration desk featured indigenous graphic art combined with the conference colour palate and Sydney Harbour Bridge logo to welcome in-person attendees to the meeting. The registration area was the first meeting point for delegates, and it was imperative to make an impression from the moment of arrival. LED lighting was also used to cleverly illuminate the battery charge sparks at the centre of the registration area cut out design.
The strong collaboration between Creative Hire and ICMS Australasia ensured the floor plan was well designed and made the most of the exhibition space provided. The networking lounge was positioned in the middle of the hall to draw delegates through the exhibition and browse all exhibitors who were showcasing their latest innovations and educational material. The networking lounge and feature area applied a similar aesthetic to the registration area to provide a continuity of look and feel. The use of oversized signage and LED lighting as well as inclusion of eucalyptus trees and greenery added a softness and bespoke touch of native Australia to the space.
For the keynote and speaker program, Creative Hire dressed the stage with an abundance of greenery and event signage to compliment the audio visual scientific presentations. Panel discussions were also hosted on the stage with our team providing comfortable seating and side tables for speakers.
The exhibition hall constructed by Creative Hire included 31 booths (3×3) and poster boards for scientific abstract presentations. Booth exhibitors were able to customise their space with the use of graphics, audio visual, plinths, brochure stands, greenery, counters and furniture packages available from our hire range.
Result
Hosted by the CSIRO, Australia’s national science agency and supported by the Australian Battery Society, the event attracted over 1000 delegates to connect, learn and explore the role of technology and how it can mitigate climate change. IMLB 2022 brought together a diverse representation of the best in battery science with over 70 countries attending either in person or as part of the virtual program. The meeting also provided an opportunity to highlight Australia’s resource strength in minerals used in lithium battery technologies.
ICMS Australasia were pleased to partner with Creative Hire to deliver a unique Australian experience for delegates through the applied styling and theming elements. From brief to build, Creative Hire seamlessly managed the exhibition from initial floor plans, through to stand design, graphics, theming, furniture hire, freight and installation.
