Whether you’re a small business or a large corporation, exhibiting at a trade show can be a great way to promote your products or services and build brand awareness.
In the fast-paced world of events and exhibitions, delivering high-impact, memorable experiences is the ultimate goal. But achieving this efficiently and sustainably? That’s where the real challenge lies. For organisers, having the right tools makes all the difference. Enter beMatrix – an innovative modular frame system designed to transform how events are built and experienced.
What makes beMatrix so effective isn’t just its high-quality, reusable system; it’s the way it enables exhibitors and event organisers to elevate their show build. From design flexibility and ease of installation, to environmental responsibility and cost efficiency, beMatrix offers a comprehensive solution that sets the standard for the industry.

Key Benefits for Event Organisers and Exhibitors
RAPID ASSEMBLY AND VERSATILITY
With beMatrix, the days of complicated, tool-heavy setups are over. The frame system’s modular design allows for easy assembly and installation. This efficiency saves valuable time for organisers while providing the flexibility to create walls, ceilings, floors, or even entirely bespoke structures. Whether you’re building immersive branded structures or a full event, beMatrix adapts to your vision.
STRONG VISUAL APPEAL
Gaps and light bleed are common challenges when creating event displays. The beMatrix b62 frame technology eliminates these issues with its precise, gap-free fit. The result? Seamless, polished graphics that enable brands to display their visuals with precision and clarity. It’s a standard of visual excellence that organisers can consistently rely on.
SUSTAINABLE EVENT SOLUTIONS
The industry’s demand for sustainable solutions is growing, and beMatrix delivers. Made from 78.5% recycled aluminium, the system’s ECO+ finish replaces traditional, highly polluting anodising processes. Beyond the materials, beMatrix’s ClimatePartner Certified production procedures actively work to reduce carbon emissions, enhancing the sustainability of event infrastructure. Additionally, its reusable nature (lasting up to 200 uses per frame) supports circular economy principles while providing long-term cost savings.
RELIABLE QUALITY
Consistent quality is a non-negotiable for event organisers, and beMatrix delivers with ISO certifications across the board:
- ISO 9001: Quality Management
- ISO 14001: Environmental Management
- ISO 20121: Event Sustainability Management
These certifications offer complete peace of mind, ensuring your event infrastructure meets the highest standards of quality, safety, and environmental responsibility.
COST EFFICIENCY
Using beMatrix is a smart financial decision. Its durability and reusable nature means that organisers can dramatically reduce costs associated with repeatedly purchasing single-use materials. The investment in beMatrix pays off by providing a more economical, sustainable, and high-quality solution over time.
ADDED ELEMENTS
beMatrix isn’t just about structure—it’s about experience. The system is designed to integrate with a wide range of innovative elements that elevate your exhibition stand, from LEDskin® panels for dynamic digital content, to lightboxes, shelving, signage, and multimedia screens. These modular enhancements work seamlessly with the frame, enabling exhibition organisers to create immersive, tech-forward environments that capture attention and deliver brand stories with impact.
The Future of Event Building: Expanding the Possibilities
From interactive, multi-dimensional constructions, to walls with LED integration, the beMatrix system offers endless design options and unparalleled creativity.
beMatrix is constantly evolving to help event organisers create more effective, reusable, cost-efficient, and visually appealing event environments, ensuring that the industry thrives into the future. As Jasper Ameel, International Account Manager at beMatrix, puts it, “beMatrix is as modular as LEGO and as customisable as a tailor-made suit.” The possibilities are limitless.
Ready to elevate your next event? Partner with Creative Hire and explore how using the beMatrix system in partnership with their wow factor innovations will reimagine your next event build. Let’s create stunning results with smart systems that exceed expectations.

