Product launches are an exciting way to introduce a new product or service to the market. They create buzz and excitement and can be an invaluable tool for building your company’s reputation and brand recognition.
Product launch events offer a unique opportunity to engage with customers face-to-face, giving them a chance to experience the product in real life and interact with experts on the subject. Events also act as a great platform for networking and building relationships between wholesale partners and customers alike. But planning a successful product launch takes more than just good ideas; it requires careful thought and preparation.
From media and influencer events through to trade shows, webinars and pop up activations, here’s our top 5 ways on how to amplify your brand at your next product launch.
- Select the perfect location
The location of your product launch will depend on the size of your event and who you’re targeting as attendees. If you’re hosting a large-scale corporate event, then somewhere like a conference centre or hotel may be most suitable. However, if you’re aiming for something more intimate then maybe consider renting out a restaurant or rooftop bar space instead. Hosting online? Be sure to use this virtual location wisely and maintain engagement throughout the event. You can create a branded backdrop, use lighting to highlight your products, or add props that reinforce your brand message.
Wherever location you choose, you’ll want it to be memorable but not take away from the product itself. With our extensive experience producing events nationwide, Creative Hire can provide expert advice and help guide you on creating the perfect atmosphere for your product launch location.
2. Entertain and engage
Events are nothing without entertainment. Although educating your guests about the benefits of your new product may be your main objective, it’s also important to consider how you can provide an engaging experience for them. Whether its live music or interactive activations you’ll want to incorporate bespoke experiences for them to ensure high attendance as well as creating an emotional connection to your brand and products. Be sure to use product demos, videos, or even incorporate digital components such as online polls and virtual reality experiences to showcase your product’s features and benefits. This can help you and your audience understand the value of the product in real-time as well as create a desire to purchase.
Creating a show stopping experience is our specialty! Creative Hire have over 10 year’s experience in delivering end to end solutions that take our clients’ events to the next level. We understand that every product launch is unique, and our versatile inventory of event equipment and product hire allows us to tailor a bespoke packages specific to your brand needs.
Customer Success: A chic ‘shoe box’ retail pop up for Wildfire Shoes
Creative Hire were approached by Wildfire Shoes to bring to life their first-ever ‘Shoe Box’ launch event and subsequent pop up store at High Point Shopping Centre, Melbourne. The pop up was required to showcase existing shoe lines alongside Wildfire’s new releases. Our team fitted the shoe box frame with LED lighting, shelving, and draped curtains to replicate a ‘fitting room’ concept, enticing customers to engage with the shoe box and try on their most loved pair of shoes. The launch event was a huge success which attracted many influencers and was the perfect platform to launch the new Wildfire ranges to the Melbourne market. To read more go to https://www.creativehire.com.au/work/wildfire/
3. Get Social.
From pre-promoting to live events, social media will provide extensive opportunities to drive reach and engagement for your product launch. Our top social media tips include:
- Create a unique hashtag that offers exclusivity and generates excitement by teasing your event on social media prior to the launch as well as during the event.
- Use Instagram story features to engage your audience and create a sense of urgency. E.g. polls, countdowns, teasers, geo-locations, swipe up links.
- Use Facebook live to create a virtual element which will help increase brand visibility and allow for real time engagement. For a media event, you’ll want to show exclusive behind the scenes, sneak peaks etc. For a consumer driven event, ensure the host talks directly to the online audience and takes the opportunity to ask and seek questions in real time.
- Run a social campaign that encourages user generated content (UGC). Not only is this a cost-effective way of curating more content but you will simultaneously expand your audience reach. According to Forbes, over 86% of companies use user-generated content (UGC) as part of their marketing strategy.
4. Work with Influencers.
For the ultimate success, you’ll want to run a multi-channel marketing campaign that encompasses traditional media as well as social and UGC, trade marketing, PR and promotions. It’s no secret the rise of influencer marketing is only getting stronger. Following the release of creator faced marketplaces on Instagram and Tik Tok, it’s now easier for brands and influencers to collaborate. And gone are the days that you needed to work with major influencers to see any traction. By incorporating nano and micro influencers into your marketing plan, your product will be shown to a more engaged audience, and when strategically placed, you can harness the power of digital to reach a niche audience.
5. Leverage industry speakers
For more corporate style events, having a keynote speaker at your launch will not only give it credibility but it will also enable you to increase your reach. You can tap into a new audience that may not have been aware of your product launch otherwise and leverage the speaker’s existing community connections and networks. This can be especially valuable if the speaker has a large following or is well-respected within your industry, as their endorsement of your product can help to build trust and authority with potential customers.
Ultimately, introducing a new product to the market is a huge opportunity to increase brand recognition and boost initial sales. By incorporating a product launch event into your plan, you can create a strong platform to showcase your product, engage with customers and partners, and amplify your brand.
At Creative Hire, we have the expertise and resources to help you plan and execute a memorable product launch event that will set your brand apart. Contact us today to start planning your next big launch and deliver an end-to-end event solution that take your event to the next level.