The festive season is almost here. A time for retailers to elevate their brands and capitalize on the holiday shopping season. If you’re thinking about setting up a retail pop-up shop, it is a great opportunity that will allow you to test new products, reach new audiences, and create unique customer experiences but there are a few things you will need to consider to ensure it is a success.
According to Business Insider, pop-ups have helped retailers enhance market visibility by 51% and increase sales by almost 50%. They also provide the opportunity to meet new people, foster community and generate brand loyalty.
To make the most of this year’s holiday shopping season, we have pulled together our top tips for designing your own Christmas retail pop-up.
Think About Your Target Audience
When you’re planning your Christmas pop-up shop, it’s important to think about your target audience. Who are you trying to reach with your pop-up? What kind of products or services do they need? Keep your target audience in mind when you’re choosing your location, stocking your shelves, and promoting your pop-up.
Location, Location, Location
When it comes to retail pop-ups, location is key. You’ll want to make sure you’re in a high-traffic area with plenty of foot traffic. Think about setting up your shop in a mall, near a busy intersection, or in a popular shopping district.
Another thing to consider is whether or not your target market will be able to easily find your shop. If you’re selling products that are targeted towards a specific demographic, make sure your pop-up shop is located in an area where that demographic is likely to be shopping. For example, if you’re selling children’s toys, you’ll want to make sure you’re located near a toy store or department store that caters to families with young children.
Consider how to best use your space
The design and layout of your pop-up shop will play a big role in its overall success. You’ll want to make sure your shop is well-lit and inviting, with plenty of open space so customers can move around easily. You’ll also want to make sure your displays are well-organized and easy to navigate.
If you have limited space, you can still create an effective display by utilizing vertical space. Hang items from the ceiling or use shelves and racks to maximize the amount of merchandise you can showcase while still keeping things organized and easy for customers to find.
Create an enticing holiday theme
The first step in designing your Christmas pop-up shop is to create a festive atmosphere. This can be done with decorations, music, and even the layout of the store itself. First impressions are important, so make sure your Christmas pop-up shop makes a good one and entities your audience to stop during the Christmas rush.
Incorporate holiday colours
The tactful use of colour is a key component to the success of any pop-up. During the festive season, the use of holiday colours, including red, green, silver, and gold, is eye-catching and exciting to potential customers. Using any one, or two, of these festive colours in your holiday packaging and in your pop-up positively reinforces your brand with nostalgia, joy and excitement for the holidays.
Make It Interactive
Another important tip for designing a successful Christmas pop-up shop is to make it interactive. Customers should be able to touch, feel, and experience your products in some way. This can be done with product demonstrations, hands-on activities, personlisation or even just by providing comfortable seating for customers to rest in while they browse.
Include a promotional offer
91% of shoppers* are more inclined to make a purchase when triggered by a promotion (Retailmenot, Inc.). Christmas is a competitive time in retail, with most retailers running some form of special offer or discount. Types of promotions you can consider include a gift with purchase, spend and save, free shipping for online orders, and multi deal savings. Consider what works best and how well it’s going to be received. Your goal is to reward your customer, whilst giving them the incentive to return.
For the more value-conscious offering personalised products, taste testing or complimentary gift wrapping is a great alternative to discounting your products whilst still providing your customers with added value.
Last but not least, you’ll need to make sure you have enough staff on hand to help run your pop-up shop smoothly. Depending on the size of your shop and the amount of foot traffic you’re expecting, you may need anywhere from one or two additional staff members during peak hours up to several extra employees during busy periods.
If possible, try to staff your pop-up shop with employees who are familiar with your product line and who can answer customer questions confidently and knowledgeably. Having friendly and helpful staff on hand will go a long way towards creating a positive shopping experience for customers and helping increase sales.
If you’re thinking about opening a Christmas pop-up shop this holiday season, Our team can work with you to explore pop-up opportunities to extend your retail footprint. Whether you want to introduce a new product, encourage sampling or boost your holiday sales, we can help you create an engaging and memorable campaign space that will stop Christmas shoppers.
Designing a successful Christmas retail pop-up shop takes careful planning and consideration. But if you keep these key elements in mind, you’ll be well on your way to creating a successful pop-up that will bring in plenty of holiday shoppers.
Ready to talk, Christmas retail pop-ups? So are we. Contact our team today.